(UK/Dominican Republic - 2017)
Directed by Johannes Roberts. Written by Johannes Roberts and Ernest Riera. Cast: Claire Holt, Mandy Moore, Matthew Modine, Santiago Segura, Chris J. Johnson, Yani Gellman. (PG-13, 89 mins)
Opening almost exactly one year after last summer's better-than-expected THE SHALLOWS, the Blake Lively shark attack thriller 47 METERS DOWN had an unusual journey to the big screen. Shot in 2015 as 47 METERS DOWN, the British/Dominican Republic co-production was acquired by Dimension Films, who retitled it IN THE DEEP and planned on releasing it straight-to-DVD/Blu-ray in August 2016, probably figuring it could fool less-savvy Redbox customers and Walmart and Best Buy impulse buyers into thinking it was THE SHALLOWS. A week before the planned street date, Dimension abruptly cancelled the release after closing a deal to sell the film to the upstart Entertainment Studios, a TV production company looking to branch out into movie distribution and owned by none other than veteran comedian and syndicated talk show host Byron Allen, last seen hosting COMICS UNLEASHED when you woke up at 3:30 am and realized you left the TV on. Allen reinstated the 47 METERS DOWN title, gave himself an executive producer credit (he's one of 38 credited producers), and sat on the film for nearly a year before making it Entertainment Studios' inaugural multiplex offering. Review copies of IN THE DEEP had already been sent to media outlets and DVD/Blu-ray shipments had already arrived at stores the week before the August 2016 release date. Dimension recalled the shipments, but certain retailers--Target, in particular--broke the street date, so a handful of physical copies, under its interim IN THE DEEP title, were inevitably sold and have since turned up on eBay as collector's items, even though the film hasn't officially been released until now. It's good timing on the part of Entertainment Studios: shark movies are perfect summer fare, and while co-star Mandy Moore's movie career wasn't exactly on fire two years ago when this was made (she's not even top-billed), she's enjoyed a significant resurgence thanks to the huge success of the NBC series THIS IS US.
STORAGE 24 to pull that move? Pump your brakes, JoJo. You think you're John Fuckin' Carpenter?
DVD packaging for the cancelled 2016 release of 47 METERS DOWN